Dr Calvin CHENG

Scholarly books, monographs and chapters:

Chapter in an edited book (author)

Cheung, R., Wan, C., and Cheng, C. (2010). "An Ontology-Based Framework for Personalized Adaptive Learning", In X. Luo, M. Spaniol, L. Wang & Q. Li, W. Nejdl ed. Advances in Web-Based Learning – ICWL 2010, Springer, Berlin-Heidelberg, Vol.6483, pp.52-61

Journal publications:

Publication in refereed journal

Sarah Jane, A., Liu, V., Cheng, C., and Fan, F. (2020). "Evaluating communication effectiveness of YouTube advertisements" International Journal of Information Research and Review, Vol.7, No.3, pp.6896-6901

Cheng, C., and Yuen, S. (2020). "A study of marketing students’ attitude and intention to pursue a master’s degree" Academia Journal of Educational Research, Vol.8, No.9, pp.325-332

Yuen, S., and Cheng, C. (2020). "Competitive analysis of Hong Kong aviation and air cargo business in Belt and Road Era: A practitioner perspective" Journal of Business and Economic Management, Vol.8, No.11, pp.433-440

Cheng, C., Yuen, S., and Liu, V. (2020). "The impact of the adoption of classroom response systems on university students’ subject learning experience" International Journal of Innovation, Management and Technology, Vol.11, No.2, pp.51-56

Erne, M., Jiang, Z., Liu, V., Cheng, C., and Lee, J. (2020). "Do user reviews matter? Empirical evidence on the role of user involvement in App performance" International Journal of Engineering Research and Development, Vol.16, No.8, pp.23-28

Yuen, S. M., and Cheng, C. (2018). "Distribution logistics of online fashion retail business in China: A case study of VANCL" International Journal of Management Excellence, Vol.12, No.1, pp.1768-1773

Frank, A., and Cheng, C. (2017). "Student’s local top-up higher education choices" Studies in Continuing Education, Vol.39, No.3, pp.333-356

Yuen, S. M., and Cheng, C. (2013). "Strategic procurement in textile and apparel sourcing companies in Hong Kong: A practitioner’s perspective" Journal of Business and Economics, Vol.4, No.11, pp.1148-1158

Conference papers:

Refereed conference paper

Lee, J., and Cheng, C. (2021). "Green advertising attitude on behavioral outcomes in retailing: The moderating effects of green perceived quality & green brand equity" The 43rd Annual ISMS Marketing Science Conference, Online

Lee, J., Cheng, C., and Liu, V. (2020). "Recovery justice and satisfaction in higher education: The moderating effects of the doctrine of the mean" Proceedings of Global Conference on Advances in Business and Social Sciences 2020, Tsuruoka, Japan, Research Center for New Business Strategies, pp.46-47

Cheng, C., and Yuen, S. (2020). "Investigating marketing students’ attitude and intention to do a master’s degree in Hong Kong" The 6th International Conference on Education 2020 (ICEDU 2020), Bangkok, Thailand

Liu, V., Cheng, C., Lee, J., and So, J. (2019). "Enhancing generic competency development through study abroad programs" The IAFOR Conference for Higher Education Research – Hong Kong (CHERHongKong2019), Hong Kong

Lam, A. Y. C., Lau, M. M., Cheng, C., and Wong, M. Y. (2019). "The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong" Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning , Tokyo, Japan, 10 January 2019, ACM, New York, USA, pp.329-333

Cheng, C., and Yuen, S. M. (2018). "Factors Determining Logistics Students’ Decision to Further Their Degree Study" Proceedings of the 2018 Annual Conference on Management and Social Science (2018 ACMASS), Osaka, Japan, 27 November 2018, The Higher Education Forum , pp.171-182

Cheng, C., and Yuen, S. M. (2016). "Why don’t business sub-degree students further their study? An application of TRA" Proceedings of the International Conference on Business and Information, Vol.13, Nagoya, Japan, 03 July 2016, International Business Academics Consortium, pp.248-257

Yuen, S. M., and Cheng, C. (2014). "Quality management measures in food supply chain: An overview and case studies in Hong Kong" Proceedings of APDSI-ICOSCM-ISOMS 2014 , Yokohama, Japan, 18 July 2014, Association of Supply Chain of Operations Management, Yokohama, Japan, pp.1-10

Yuen, S. M., and Cheng, C. (2012). "Strategic procurement in textile and apparel sourcing companies in Hong Kong: A practitioner’s perspective", In A. Nag ed. Proceedings of the International Conference on Business Management & Information Systems 2012 , Singapore, 22 November 2012, Bloomsbury, pp.17-27

Cheng, C. (2012). "Relationship marketing in higher education – A case study of Hong Kong", In Z. Zhang & T. B. Zhang ed. Proceedings of 2012 Third International Conference on Education and Sports Education (ESE 2012), Vol.1, Macau, 01 April 2012, Singapore Management and Sports Science Institute, Singapore, pp.109-114

Cheung, R., Wan, C., and Cheng, C. (2010). "An active learning system for auction agent programming with competitions", In T. Matsuo, N. Ishii & R. Lee ed. Proceedings of the 9th IEEE/ACIS International Conference on Computer and Information Science, Yamagata, Japan, 18 August 2010, IEEE Computer Society, Los Alamitos, CA, pp.811-816

Cheng, C., Cheung, R., and Wan, C. (2010). "E-learning in higher education – A case study of Hong Kong", In L. Yang & D. Wen ed. Proceedings of 2010 IEEE International Conference on Advanced Management Science, Vol.2, Chengdu, China, 09 July 2010, IEEE, Beijing, China, pp.79-86

Other outputs:

Yuen, S. M., and Cheng, C. (2015). "Quality Management measures in food supply chain: An overview and case study of McDonald’s Hong Kong", (Working Paper Series No. 2, Issue 2, 2015) Hong Kong: The Hong Kong Polytechnic University, College of Professional and Continuing Education, School of Professional Education and Executive Development.