Dr Aris LAM

Journal publications:

Publication in refereed journal

Cheung, R., Lam, A. Y. C., and Lau, M. M. (2015). "Drivers of green product adoption: The role of green perceived value, green trust and perceived quality" Journal of Global Scholars of Marketing Science, Vol.25, No.3, pp.1-14

Cheung, R., Lau, M. M., and Lam, A. Y. C. (2015). "DFactors affecting consumer attitude towards organic food: An empirical study in Hong Kong" Journal of Global Scholars of Marketing Science, Vol.25, No.3, pp.1-16