Dr Daisy LEE

Journal publications:

Publication in refereed journal

Wut, Edmund, Lee, Daisy, Ip, W. M., and Lee, Stephanie (2021). "Digital Sustainability in the Organization: Scale Development and Validation" Sustainability, Vol.13, No.6, pp.1-14

Wut, Edmund, Ng, Peggy, Leung, Wilson, and Lee, Daisy (2021). "Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?" Young Consumers, pp.1-19

Lee, Daisy, and Chong, C.H. Gary (2021). "Promoting Mobile Health Adoption to Hospital Patients Through Social Influencers: A Multi-Group Analysis Among Patients With High vs. Low Hospital Usage" International Journal of Healthcare Information Systems and Informatics, Vol.16, No.4, pp.1-15

Wong, Phoebe, Lee, Daisy, Ng, Peggy, and Lam, Regan (2020). "Examining the impact of perceived source credibility on attitudes and intentions towards taking advice from others on university choice" International Journal of Educational Management, Vol.34, No.4, pp.709-724

Lee, Daisy, Ng, Peggy, and Bogomolova, Svetlana (2020). "The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users" Journal of Marketing Management, Vol.36, No.3, pp.384-403

Lee, Daisy, and Ng, Peggy (2020). "The role of organizational culture, capabilities, and adoption of e-marketing on nonprofits' organizational performance" International Journal of Nonprofit and Voluntary Sector Marketing, pp.1688-1688

Ng, Peggy, Lee, Daisy, Wong, Phoebe, and Lam, Regan (2020). "Making a higher education institution choice: differences in the susceptibility to online information on students’ advice-seeking behavior" Online Information Review, Vol.44, No.4, pp.847-861

Lee, Daisy, and Markham, Paul A. (2018). "The Mediation Effect of Market Orientation on the Relationship of Relationship Marketing and Non-Profit Fundraising Performance" Journal of Economic & Management Perspectives, Vol.12, No.1, pp.386-391

Wong, Phoebe, Lee, Daisy, and Ng, Peggy (2018). "Online search for information about universities: a Hong Kong study" International Journal of Educational Management, Vol.32, No.3, pp.511-524

Ng, Peggy, Wong, Pheobe, Lo, Man Fung, and Lee, Daisy (2018). "Using Strategic Enrollment Management (SEM) approach to determine student satisfaction in self-financing higher education institutions: Evidence from Hong Kong" Journal of Economic & Management Perspectives, Vol.12, No.1, pp.366-371

Conference papers:

Refereed conference paper

Wong, Adam, and Lee, Daisy (2021). "Factors affecting the choice of modes of learning by employees to acquire digital skills" 15th International Technology, Education and Development Conference, Online, 08 March 2021

Lee, Daisy (2021). "The use of gamified online exercises, Google and Facebook certifications, and authentic assessments in undergraduate digital marketing curriculum" Academy of Marketing (AM2021) Conference, Online, 05 July 2021

Lee, Daisy, and Wan, Calvin (2021). "Mukbang influencer marketing and livestreaming e-commerce: An opportunity for food and beverages brands or a threat to consumers’ food well-being" Academy of Marketing (AM2021) Conference, Online, 06 July 2021

Kan, Mike, Ng, Peggy, and Lee, Daisy (2020). "The impact of innovative climate on academics’ knowledge sharing behavior" 2020 International Conference on Partial Least Squares Structural Equation Modeling, Beijing, China, 17 March 2020

Lam, Regan, and Lee, Daisy (2018). "Retaining Users for Social Networking Sites", In Jodie Conduit, Carolin Plewa, Dean Wilkie ed. 2018 ANZMAC Conference Proceedings, Adelaide, 03 December 2018, University of Adelaide, Adelaide, pp.304-304

Lee, Daisy, and Chong, Gary (2018). "Patients or clinicians: Should digital health interventions be promoted directly to patients or to be marketed through clinicians?", In Goldenberg, J., Laran, J. and Stephen A. ed. 2018 AMA Winter Academic Conference: Integrating Paradigms in a World Where Marketing Is Everywhere, Vol.29, New Orleans, 23 February 2018, American Marketing Association, Chicago, Illinois, pp.150-151

Lee, Daisy, and Lam, Regan (2018). "Banner Ads CTR: Model Attractiveness and Gender", In Jodie Conduit, Carolin Plewa, Dean Wilkie ed. 2018 ANZMAC Conference Proceedings, Adelaide, 03 December 2018, University of Adelaide , Adelaide, pp.423-423

Lee, Daisy, and Lam, Regan (2016). "Marketing Private Higher Education: Social Media’s Share of Voice in Online Search", In Christine Bernadas and Delphine Minchella ed. Proceedings of the 3rd European Conference on Social Media Research, Caen, France, 12 July 2016, Academic Conferences and Publishing International Limited, Reading, UK., pp.168-173

Other conference paper

Yip, Shirley, Chong, Gary, and Lee, Daisy (2020). "Effectiveness of Rheumatology Pharmacist Counseling Service in Improving Medication Adherence and Disease Activity of Arthritis Patients" CPCE Health Conference 2020, Hong Kong, 13 January 2020

Chu, Hindson, Chong, Gary, and Lee, Daisy (2019). "Oncology Pharmacists’ Role and Impact in the Multidisciplinary Patient-Center Practice of Oncology Clinic in Public Hospital" CPCE Health Conference 2019, Hong Kong, 14 January 2019

Lee, Daisy (2018). "Brand identification in higher education, identity threat and students’ psychological well-being: An exploratory study" FSTE Conference 2018, Hong Kong, 01 June 2018

Chiang, Sau-chu, Lee, Daisy, and Chong, Gary (2017). "Visiting Pharmacist and Multi-Dose Medication Management Service Model in Residential Care Homes for the Elderly (RCHE): A Case Study in Hong Kong" CPCE Health Conference 2017, Hong Kong, 16 January 2017

Lee, Daisy, Lee, Tebby, and Chong, Gary (2016). "Digitalization of medication therapy management: Integrating smartphone apps into continuum of care" CPCE Health Conference 2016, Hong Kong, 16 January 2016

Other outputs:

Wong, Phoebe, Lee, Daisy, Ng, Peggy, and Lam, Regan (2016). "Factors Influencing Student Choice of Top-up Degree Programme in relation to Online Search. The Inaugural Asian Conference on Education & International Development (ACEID2016), Kobe, Japan, 4 April 2016"