Prof. Peter WALTERS

Scholarly books, monographs and chapters:

Textbook (author)

Toyne, B., and Walters, P.G.P. (1993). Global Marketing Management: A Strategic Perspective, 2nd Ed., Allyn and Bacon, Boston, 734pp

Walters, P.G.P., and Rojas, E.L. (1989). Developing Export Markets, 1st Ed., Economic Development Administration, U.S. Department of Commerce, South Carolina State Board for Technical and Comprehensive Education, United States, 109pp

Toyne, B., and Walters, P.G.P. (1988). Global Marketing Management: A Strategic Perspective, 1st Ed., Allyn and Bacon, Boston, 747pp

Journal publications:

Publication in refereed journal

Walters, P.G.P. (2008). "Adding Value in Global B2B Supply Chains: Strategic Directions and the Role of the Internet as a Driver of Compeitive Advantage" Industrial Marketing Management, Vol.37, No.1, pp.59-68

Walters, P.G.P., Davies, H., and Whitla, P (2008). "Global Strategy in the International Advertising Industry" International Business Review, Vol.17, No.3, pp.235-249

Whitla, P., Walters, P.G.P., and Davies, H. (2007). "Global Strategies in the International Hotel Industry" International Journal of Hospitality Management, Vol.26, No.4, pp.777-792

Whitla, P., Walters, P.G.P., and Davies, H. (2006). "The Use of Global Strategies by British Construction Firms" Construction Management and Economics, Vol.24, No.9, pp.945-954

Samiee, S., and Walters, P.G.P. (2006). "Supplier and Customer Exchange in International Industrial Markets: An Integrative Perspective" Industrial Marketing Management, Vol.35, No.5, pp.589-599

Davies, H., and Walters, P.G.P. (2004). "Emergent Patterns of Strategy, Environment and Performance in a Transition Economy" Strategic Management Journal, Vol.25, No.4, pp.347-364

Walters, P.G.P., and Samiee, S. (2003). "Marketing Strategy in Emerging Markets: The Case of China" Journal of International Marketing, Vol.11, No.1, pp.97-106

Walters, P.G.P. (2003). "Reflections on Czinkota and Ronkainen’s International Marketing Manifesto: A Perspective from Asia" Journal of International Marketing, Vol.11, No.1, pp.35-39

Samiee, S., and Walters, P.G.P. (2003). "Relationship Marketing in an International Context: A Literature Review" International Business Review, Vol.12, No.2, pp.193-214

Samiee, S., and Walters, P.G.P. (2002). "Export Education Perceptions of Sporadic and Regular Exporting Firms" International Marketing Review, Vol.19, No.1, pp.80-97

Walters, P.G.P. (2001). "Research at the Margin: Challenges for scholars working outside the American-European domain" International Marketing Review, Vol.18, No.5, pp.468-473

Roy, A., Walters, P.G.P., and Luk, S.T.C. (2001). "Chinese Puzzles and Paradoxes: Conducting Business Research in China" Journal of Business Research, Vol.52, No.2, pp.203-210

Roy, A., Walters, P.G.P., and Luk, S.T.C. (2001). "Introduction to Special Issue on Doing Business in China" Journal of Business Research, Vol.52, No.2, pp.93-94

Samiee, S., and Walters, P.G.P. (1999). "Determinants of Structured Export Knowledge Acquisition" International Business Review, Vol.8, No.4, pp.373-397

Walters, P.G.P., and Yip, L. (1998). "Wah Hoi Industrial Company" Entrepreneurship Theory and Practice, Vol.22, No.3, pp.87-99

Walters, P.G.P. (1997). "Global Market Segmentation: Methodologies and Challenges" Journal of Marketing Management, Vol.13, No.1, pp.165-177

Walters, P.G.P. (1996). "International Market Information Infusion: Data Acquisition Behaviour in Norwegian Exporters" International Journal of Information Management, Vol.16, No.6, pp.437-444

Walters, P.G.P., and Zhu, M. (1995). "International Marketing in Chinese Enterprises: Some Evidence from the PRC" Management International Review, Vol.35, No.3, pp.265-279

Samiee, S., Walters, P.G.P., and DuBois, F.L. (1993). "Exporting as an Innovative Behaviour: An Empirical Investigation" International Marketing Review, Vol.10, No.3, pp.5-25

Walters, P.G.P. (1993). "Patterns of Formal Planning and Performance in U.S. Exporting Firms" Management International Review, Vol.33, No.1, pp.43-63

Samiee, S., and Walters, P.G.P. (1991). "Segmenting Corporate Exporting Activities: Sporadic Versus Regular Exporters" Journal of the Academy of Marketing Science, Vol.19, No.2, pp.93-104

Samiee, S., and Walters, P.G.P. (1990). "Rectifying Strategic Gaps in Export Management" Journal of Global Marketing, Vol.4, No.1, pp.7-37

Nigh, D., Walters, P.G.P. , and Kuhlman, J.A. (1990). "US-USSR Joint Ventures: An Examination of the Early Entrants" Columbia Journal of World Business, Vol.25, No.4, pp.20-27

Samiee, S., and Walters, P.G.P. (1990). "The Influence of Firm Size on Export Planning and Performance" Journal of Business Research, Vol.20, No.3, pp.235-248

Walters, P.G.P. (1990). "The Significance of Foreign Language Skills for Initial Entry Positions in International Firms" Journal of Teaching in International Business, Vol.1, No.3, pp.71-83

Walters, P.G.P. (1990). "Book Review of “Government Export Promotion, A Global Perspective” by F.H.R. Seringhaus and P. Rosson" Journal of International Business Studies, Vol.21, No.3, pp.514-516

Walters, P.G.P., and Samiee, S. (1990). "A Model for Assessing Performance in Small U.S. Exporting Firms" Entrepreneurship Theory and Practice, Vol.15, No.2, pp.33-50

Walters, P.G.P., and Toyne, B. (1989). "Product Modification and Standardization in International Markets - Strategic Options and Facilitating Policies" Columbia Journal of World Business, Vol.24, No.4, pp.37-44

Walters, P.G.P. (1989). "A Framework for Export Pricing Decisions" Journal of Global Marketing, Vol.2, No.3, pp.95-111

Juul, M., and Walters, P.G.P. (1987). "The Internationalization of Norwegian Firms - A Study of the U.K. Experience" Management International Review, Vol.27, No.1, pp.58-66

Walters, P.G.P. (1986). "International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy" Journal of International Business Studies, Vol.17, No.2, pp.55-69

Walters, P.G.P. (1985). "A Study of Planning for Export Operations" International Marketing Review, Vol.2, No.3, pp.74-81

Walters, P.G.P. (1985). "Export Distribution: A Study of Channel Control" Scandinavian Journal of Materials Administration, Vol.11, No.1, pp.16-24

Walters, P.G.P. (1983). "Book Review of “Big Business Blunders - Mistakes in Multinational Marketing”, by D.A. Ricks" Journal of International Business Studies, Vol.14, No.3, pp.163-164

Walters, P.G.P. (1983). "Export Information Sources: A Study of Their Usage and Utility" International Marketing Review, Vol.1, No.2, pp.34-43

Hovell, P.J., and Walters, P.G.P. (1972). "International marketing presentations: Some options" European Journal of Marketing, Vol.6, No.2, pp.69-79