Dr Daisy LEE

Professional services

2021 - NowRole: Advisor
Project: Jockey Club Engage Digital Exploration
Organization: Asian Charity Services

2020 - NowRole: Vetting Member
Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme
Organization: Hong Kong Association of Interactive Marketing (HKAIM)


2020 - 2020Hong Kong Jockey Club Charities Trust

Project: Models of corporate philanthropist and social impact assessment

2016 - 2016mHealth Study for United Christian Hospital

Project Objective:
This project aims to investigate (1) the reasons behind the low adoption rate of free mHealth apps provided by the hospital; and (2) the drug information important to patients and to be incorporated into the mobile platform to enhance continuum of care.
Benefit to the hospital: To enhance the experience and satisfaction of UCH patients in relation to medication side effects counselling and to improve the utilization rate of free smartphone apps provided by the hospital.

Journal-book reviewing

2021 - NowReviewer for Psychology Research and Behavior Management

2020 - NowReviewer for Journal of Marketing for Higher Education

2018 - 2018Reviewer for 2019 AMA Winter Academic Conference Proceedings, American Marketing Association

2017 - NowReviewer for the International Journal of Nonprofit and Voluntary Sector Marketing

Research grants

2021 - 2022CPCE-funded Research Project 2020/21 (Second Round)

2021 - 2022Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2020/21: Faculty Development Scheme

Project reference no.: UGC/FDS24/B03/20
Project title: Motivating Seasonal Influenza Vaccination among College Students: A Social Marketing Intervention Study
Funded amount: HK$ 395,441